
iOS and Android apps, from MVP through App Store launch.
The first real decision is native versus cross-platform. Native means two separate codebases — Swift for iOS, Kotlin for Android — and gives you the best performance, the fullest access to platform features, and the most polish, at the cost of roughly double the work. Cross-platform uses one codebase for both, and React Native and Flutter are the two that dominate commercial work today. They are the right call for most apps that are not graphics-intensive, and the wrong one for anything that has to feel completely at home on each device.
The other cost drivers are the parts that are not the app: authentication, payments, admin tools, analytics, push notifications, a content management system for whatever the app displays, and the server the data lives on. A first release can often skip some of these. Building an MVP to test one idea, then rebuilding properly once it is validated, is a defensible way to spend the money, and a good developer will say so rather than quoting a large figure up front.
Budget for what comes after launch: server costs, an update policy for the operating systems, and the review process for each release. Check that you own the developer account on both stores, the source code, and the backend — this is the single most common way clients end up unable to move their app. If you are building something genuinely novel, expect the first version to be a prototype rather than a product.
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